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Sincreative | Brand Story

We go beyond the standard brand experience to offer a lifestyle of convenience, innovation and youthful vitality. We’re dedicated to providing innovative kitchen appliances that bring deliciousness and health for your family. 

Introducing Sincreative

The signature ‘Sincreative deliciousness’ is in everything we do from our pioneering product line to our fresh-out-the-box convenience concepts. We understand that your kitchen is the heart of your home so we aim to fill that heart with products that make you smile every time you use them. Having the right tool for the job will change the way you feel about prep work, ultimately allowing you to become a better cook. We strive to make your life easier by creating products that are well-designed, pleasing to look at and simple to use. Allow us to put the excitement back into your daily dinner routine with our range of durable cooking utensils, prep tools, kitchen appliances and stylish accessories. Our offering includes highly efficient induction cooktops and we are currently developing our dynamic range to produce a Sincreative coffee maker, wine cooler, toaster, egg beater, bread maker, juice extractors, food processors, ice maker, air fryer and blenders. You don’t need to be the Michelin star of your kitchen!

Our Mission

We are on a mission to become a household favourite across the globe by associating our brand with creative energy, affordability, durability and innovation. When it comes to our design process, we refuse to succumb to tradition and we won’t fall in line with stereotypes. We believe that we will only create truly memorable products if we are brave enough to push the envelope and take creative risks. Our products are made to last for as long as you love them, which we can guarantee will be a very long time! 

Our Vision

We envision a future where no-one feels too intimidated to cook in their own kitchen. By designing intuitive, user-friendly kitchenware, we aim to instil confidence in even the most novice cooks and allow them to create nutritious meals in the comfort of their own homes. No-one should own a kitchen appliance that is too complicated, inconvenient or menacing to use. Our motto is “If it can’t be operated by a five-year-old, then it wasn’t designed by us!”. We have no doubt that you’ll love using our products so much, you’ll find reasons to use them every day. 


The Sincreative Family Formula

Sincreative is a French brand with a manufacturing base in Hong Kong. By combining American originality with superior Chinese production methods, we are able to keep our quality high and our prices low. Our in-house development team is dedicated to creating ways to improve the design and implementation of a variety of traditional kitchen tools, basing ideas off of a variety of sources including our own experiences, our curiosity and our loyal customers’ suggestions. Like all good inventors, we let our creativity run wild for a while before turning to practical matters. We believe that the best products are equal parts ingenuity and functionality, which is the formula that we apply to each product that bears the Sincreative name.

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